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[ E‑commerce tipy ](/kategorie/e-commerce-tipy) 4. **Záznam webináře: Připravte se na Black Friday — praktické PPC tipy od expertů ze 6clickz** # **Záznam webináře: Připravte se na Black Friday — praktické PPC tipy od expertů ze 6clickz** [ ![](https://www.mergado.cz/sites/default/files/perm/image/profilovka.jpg) Veronika Kusalíková ](/blog/veronika-kusalikova) [E‑commerce tipy](/kategorie/e-commerce-tipy) 10. 10. 2024 5 minut čtení ![black friday školení záznam webinář](https://www.mergado.cz/sites/default/files/perm/image/new-nahladovka-na-blog-1200-x-628-px_2.png) Po letech úspěšné správy **Black Friday kampaní za miliony korun** na Google Shoppingu, Facebooku a Instagramu vám Lukáš z agentury **6clickz** v tomto praktickém webináři prozradí své tajné tipy a osvědčené postupy, díky kterým vaše **letošní kampaně vystřelí do vesmíru**. function tableOfContents() { return { headings_menu: [], heading_active: '', // Added to track the active section shouldBeSticky: false, generateToC() { const headings = document.querySelectorAll('.js-article-full-headings h2, .js-article-full-headings h3'); let headingMap = {}; headings.forEach((heading) => { // Use an arrow function to maintain `this` context // Normalize heading text to remove diacritics, then replace non-alphanumeric characters with dashes var normalizedText = heading.textContent.normalize("NFD").replace(/[\u0300-\u036f]/g, ""); // Remove diacritics var id = heading.id ? heading.id : normalizedText.trim().toLowerCase() .split(' ').join('-').replace(/[^a-z0-9\-]/ig, ''); // Updated regex to replace non-alphanumeric characters headingMap[id] = headingMap[id] !== undefined ? ++headingMap[id] : 0; // Use the updated `id` with diacritics removed for the heading id and the TOC const finalId = headingMap[id] ? `${id}-${headingMap[id]}` : id; this.headings_menu.push({ id: finalId, title: heading.textContent, level: heading.tagName.toLowerCase(), // Track heading level active: false, // Initially set active to false }); heading.id = finalId; }); }, checkStickyNeeded() { const ul = this.$el.querySelector('ul'); if (ul) { this.shouldBeSticky = ul.scrollHeight < window.innerHeight; } }, setActiveHeading() { // disabled not working with active state on click // add @scroll.window="setActiveHeading()" to the parent div // const headings = document.querySelectorAll('.js-article-full-headings h2'); // let activeHeading = ''; // let closestHeadingDistance = Infinity; // headings.forEach((heading) => { // const rect = heading.getBoundingClientRect(); // const offset = rect.top - window.innerHeight / 2; // Consider heading in the middle of the screen as active // if (offset < 0 && Math.abs(offset) < closestHeadingDistance) { // activeHeading = heading.id; // closestHeadingDistance = Math.abs(offset); // } // }); // // Update the active state in headings_menu // if (activeHeading !== this.heading_active) { // this.headings_menu = this.headings_menu.map(item => ({ // ...item, // active: item.id === activeHeading, 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a{color:#000;text-decoration:underline}@media (max-width:768px){#mlb2-6061907.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent p{font-size:12px!important;line-height:18px!important}#mlb2-6061907.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedMailerLite-GDPR p{font-size:10px!important;line-height:14px!important}} #### Zhlédnout webinář Black Friday Vyplňte formulář a záznam z webináře vám zašleme na váš email. Jméno Příjmení E-mail Vyplněním formuláře souhlasíte se [zpracováním osobních údajů](https://www.mergado.cz/souhlas-sdeleni). .ml-form-recaptcha{margin-bottom:20px}.ml-form-recaptcha.ml-error iframe{border:solid 1px red}@media screen and (max-width:480px){.ml-form-recaptcha{width:220px!important}.g-recaptcha{transform:scale(.78);-webkit-transform:scale(.78);transform-origin:0 0;-webkit-transform-origin:0 0}} Zhlédnout ZDARMA Loading... #### Webinář už je na cestě do vaší schránky! Odkaz na záznam z webináře jsme vám právě odeslali na mail. [](https://emojipedia.org/e-mail)[](https://emojipedia.org/e-mail)📧 [](https://emojipedia.org/e-mail) [](https://emojipedia.org/e-mail) [](https://emojipedia.org/e-mail) [](https://emojipedia.org/e-mail) function ml_webform_success_6061907(){var r=ml_jQuery||jQuery;r(".ml-subscribe-form-6061907 .row-success").show(),r(".ml-subscribe-form-6061907 .row-form").hide()} ![.](https://track.mailerlite.com/webforms/o/6061907/w8n2j4?v1729493323) ### Co se naučíte - jaké jsou **nejčastější chyby v Google** a **Facebook feedech** a jak je upravit - jak správně přistupovat ke **štítkování produktů** - jaká **data umíme do štítků dostat** a postup, jak na to - jaké **typy dat** při sezónních akcích (nejenom Black Friday) využít - jaké **kampaně** a **jaké kanály** se nám budou hodit a jak to všechno **zautomatizovat** ### Pro koho je webinář určený Webinář je vhodný pro **marketingové specialisty**, kteří se chtějí naučit, jak co nejvíce vytěžit z Black Friday kampaně, ale i jiných sezónních akcí. ## Školitelé ![lukáš hvizdoš 6clickz](https://www.mergado.cz/sites/default/files/perm/image/untitled-design-2_0.png) ### Lukáš Hvizdoš Online marketingu sa venuje od roku **2015**. Začal ako PPC špecialista. Momentálne **vedie PPC tím** v [6clickz](https://www.6clickz.com/cs/). Jeho vášňou je dátová analytika, experimentovanie s nových technikami a stratégiami. Miluje tvorbu vlastných reportov a skriptov pre automatizáciu a prácu s Google Ads API. Postupnými krokmi vytvoril interný marketingový tool 6ixWand, kde sú prepojené dáta z GA4, CMS a marketingových platforiem (Google Ads, GMC, Meta Ads, Sklik a pod.). Tvoril PPC stratégiu pre *Dedoles*, *Kondela*, *Teta Drogerie*, *Erika Fashion*, *Venira*, *Shoptet*, *Palmknihy*, *Heliumking*, *Puravia*, *Gourmetkáva*, *Havlíková* *Apotéka*, *Kachličkovo*, *Ketodiet* a mnohé ďalšie. ![https://www.6clickz.com/cs/](https://www.mergado.cz/sites/default/files/perm/image/untitled-design-4.png) ### Adam Fišer Adam pracuje v Mergadu již 4 roky a má bohaté zkušenosti s podporou klientů z českého, slovenského a maďarského trhu. Pomáhá uživatelům lépe porozumět aplikaci a efektivně ji využívat. Díky desítkám webinářů, které vedl v češtině i maďarštině, má hluboké znalosti specifických potřeb uživatelů a zná jejich řešení. - [ Jak na PPC ](/tema/jak-na-ppc) [ ![](https://www.mergado.cz/sites/default/files/perm/image/profilovka.jpg) ](/blog/veronika-kusalikova)### [ Veronika Kusalíková ](/blog/veronika-kusalikova) Copywriterka a obsahová specialistka Veronika má pod palcem anglicky mluvící trh. Slova o Mergadu a novinky ze světa e‑commerce šíří a překládá na blogu, sociálních sítích a v newsletterech. Když zrovna neťuká do klávesnice, poznává různé části Evropy, plete si svetr nebo hledá poklady v bazarech a sekáčích. ## Mohlo by vás *zajímat* [ ![](https://www.mergado.cz/sites/default/files/perm/image/jak_uspesne_prodavat_na_idealo.jpg) ### Jak úspěšně prodávat na idealo ](/blog/uspesny-prodej-na-idealo) [ ![](https://www.mergado.cz/sites/default/files/perm/image/jak_promenit_produkt_data_vykon.jpg) ### Výkonnější reklamy bez navýšení rozpočtu: 6 tipů, jak vytěžit maximum z produktových dat ](/blog/vykonnejsi-reklamy-bez-navyseni-rozpoctu) [ ![](https://www.mergado.cz/sites/default/files/perm/image/ai_boost-2.jpg) ### Jak by měl vypadat správný kontext o klientovi pro performance specialisty ](/blog/master-prompt-eshopy-b2c) ## Ať vám *nic neunikne* Přihlašte se do našeho newsletteru Přihlášením souhlasíte, že vaše údaje zpracujeme v souladu s podmínkami o [ochraně osobních údajů](/prohlaseni-o-cookies). Děkujeme, úspěšně jste se připojili k našemu seznamu odběratelů. function ml_webform_success_5807248() { var r = ml_jQuery || jQuery r('.ml-subscribe-form-5807248 .row-success').show(), r('.ml-subscribe-form-5807248 .row-form').hide() }